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Openx: Ad serving for publishers who are serious about making money.
OpenX is a hugely popular, free ad server designed by web publishers for web publishers. It provides everything you need to manage your online advertising. Product Website
Why Should Ad Serving be Open?
For the last 10 years, the OpenX community has believed that ad serving should be free. In fact, we contributed a large amount toward bringing technology CPM rates from $0.50 to $0.05. Google's announcement of a free ad server validates our marketplace.
With the announcement today, Google becomes both an ad network, ad technology provider and a competitor to ad revenue to publishers. As a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue.
For the last 10 years, the OpenX community has believed that ad serving should be free. In fact, we contributed a large amount toward bringing technology CPM rates from $0.50 to $0.05. Google's announcement of a free ad server validates our marketplace.
With the announcement today, Google becomes both an ad network, ad technology provider and a competitor to ad revenue to publishers. As a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue.
- Deliver ads from multiple advertisers and ad networks
- Give priority to higher value ad campaigns
- Target advertising to higher value visitors based on location, user data, keywords and more
- Increase overall click through rates by limiting how often visitors see a campaign
- Integrate with existing customer databases to improve ad targeting
- Manage your total ad space from one intuitive interface
- Manage advertising across multiple websites
- Track and compare the performance of your ad campaigns
- Track the relative performance of different parts of your website(s)
- Generate campaign-specific performance reports for advertisers
- Give advertising clients direct access to ad campaign reporting
- Export statistics to excel for custom reporting
- Serve ads from direct advertisers alongside ads from ad networks
- Distribute the delivery of ad campaigns evenly over their lifespan
- Set ad campaign goals such as start and end dates, as well as performance targets based on clicks, impressions, or conversion
- Track clicks through to conversions so you know the true value of your advertising
- Run your own affiliate campaigns